Posts Tagged ‘search engine optimization’

A Search Engine Explained

iberbiz | May 15, 2010 in SEO | Comments (0)

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A search engine, such as Google and Yahoo, are tools that allow users to find information on the World Wide Web by searching with a specially designed seo tool.  The results of a search are organized into a list which includes web pages, information about them and links to them.  In some cases, it includes images.  Search engines are operated algorithmically in conjunction with human editing.

A search engines uses web crawling, indexing and sharp in that order to take you the most accurate outcome connected to your hunt. They work by storing throng amounts of information about millions of web pages and then will retrieve the pertinent information as users requested it. The web crawler, otherwise known as the spider is used as an automated web browser and will chase every visible network. The contents of each page are analyzed and the web crawler will verify how it should be indexed.

Words found inside the pages are extracted from the description and allocated appropriate meta tags.  Meta tags are also taken from contents the webpage itself to establish its relevance.  Data from the sites is collected, indexed and stored to be retrieved when it’s needed.   

All the search egnines work on more or less the same principle. Google stores the source pages, also called cache, of all the web pages along with information available on the webpage itself. AltaVista differs slightly in operation as it stores everything that a web page has on offer.

Search engine users normally input a keyword or key phrase into the search field.  The engine will search for their particular keyword and key phrase on the World Wide Web. The search engine index will provide an organized list of results with the best matched web pages.  A short summary of each webpage describing the contents is provided along with the list. 

The superior search engines strive on bringing back only important fallout. There are millions of WebPages that limit the keyword entered the explore area but not all the sites will have that important information. The hunt engines have used their web crawlers and indexing to filter out information that is rubbish and invent their own manner for analyzing a website for contented.

Many search engines have begun with page rankings to help help in their filtering. The search engines will look at each page and reveal by their meta tags, descriptions, keywords and content if they are a locate of relevance to the words they are using. The better a locate is ranked the nearer to the top of the search results it will surface. The search engines will regularly period use other websites to help determine if your situate should be elevated ranked. If a high ranked page is linked to yours it is considered a choose for your [age and the search engines take this into consideration when calculating your rank.

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Article Marketing and Mini-Site Search Engine Optimization

iberbiz | May 2, 2010 in SEO | Comments (0)

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Many companies opt for a mini-site to market a niche product or service.  If your business has made that decision and if it hopes to achieve value from the site for a long period of time, you will need to obtain a high number of external links.  Small sites lack the advantage of very large sites with hundreds of pages providing internal links within the site pointing toward the most important pages.

You should use all available opportunities to obtain high quality external links, including directory listing, hiring a SEO consulting firm and using social media for its viral features.  I recommend adding article marketing to whatever the mix of methods you choose happens to be. 

Content syndication offers several advantages for improving your search engine optimiation through obtaining external links.  The first is that the links will be found by the search robots on a variety of websites.  Assuming that those websites are located on unique IP addresses, this is very helpful because of the algorithms that the search engines use to determine their results listings.  Next, with content syndication, unlike some other methods of getting external links, you get to decide the exact anchor (linking) text for each link.  Third, this process is economically efficient and relatively simple to implement, particularly because of the accessibility of software to facilitate article marketing.

I am able to be very productive in my article distribution, but only because I maintain memberships in two different article marketing systems.  My approach is to write ten to fiften fresh articles each week.  I spin each of those to obtain hundreds of unique versions for distributions to article directories (in one system) and to individual websites (in the other system).  I use different articles for each system, to further reduce the chances for any content duplication.

One of the sites of which I am a member provides a free article spinner, available to anyone.  You may also register to use an automated submission service that is linked to the spinner.  It sends a unique version of your article to up to hundreds of different article directories.  When you first register to use the always free spinner, you can get a free trial offer to use the distribution part of the software.  There is a membership fee associated with the distribution system after the trial period ends.

The other system to which I have a membership also provides a linked spinning and distribution.  This system, though, distributes the uniquely spun article versions directly to niche specific websites (including blogs). 

If I had to choose one, I would choose the second, but it’s a very close decision.  They both offer their own advantages, so I maintain memberships in both.  They are actually very reasonably priced considering the value of what they offer.  I pay less for the two monthly fees combined than what I pay for a moderately priced dinner for two.  Therefore, unless you are experiencing a very severe cash shortage, I recommend both for your search engine optimization efforts.  They also lead to a large increase in traffic.

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Fewer Than Fifty Days With an Article Syndication Network

iberbiz | April 16, 2010 in Internet marketing | Comments (0)

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I have some data to report, but first let me provide some background.  Fewer than fifty days ago, I made the smart decision to become a member of an article marketing service.  While I don’t actually know the guy that designed this remarkable tool for online marketers, it seems to me as if I do, because I have bought so many of his products and joined enough of his membership services to have paid for a good part of his car.  [He should at least offer me a ride in it

Because of my past experiences with this guy, I knew that this new concept would give me what I was looking for: An innovative way of distributing my articles.  Like any Internet marketer, I could always use more traffic, and is there anyone who isn’t on the look-out for a way to add external links pointed toward our virtual real estate?  My primary approach for achieving both of these goals is distributing content to article directories.

In the past, most of my subtly promotional articles have gone to article directories, but this new network offers some important advantages over article directory submissions.  For example, I can now put my links directly into the body of the article rather than assigning them to a resource box.  That’s something that isn’t allowed in most article directories, but contextual linking offers greater benefits in terms of search engine optimization and traffic maximization.  Also, rather than being filtered through an article directory, my articles in this system can go directly to a website that is specifically related to my niche.  Once again, great for traffic and SEO.  Third, since some of my business involves affiliate marketing, with this service I can put an affiliate link directly in the article, if I want–another thing that the article directories don’t allow.  Perhaps the greatest advantage is this:  The system has a built in article spinner so that if I prepare my articles well, each website that receives my article can publish a unique version of it (essential for any SEO gains).

Let me tell you what my membership has helped me achieve in the less than seven weeks that I have been a member.  Here are just a few of the highlights of my experience with My Article Network.

You need to realize that the system gradually distributes articles to websites, so every article I’ve submitted so far is still yet to be published on some of its sites and other articles have just begun.  I have written not quite sixty articles for the system, so far–all very well spun.  Over 1900 web pages now consist of my unique versions of those articles.  I have between one and three links in each article, so I estimate that the sites I have been promoting have added a cumulative total of around 4000 external links.  Of course many of those are so new that they haven’t been picked up by the search engines, yet.  Some of my links are actually pointed at other of my articles published on article directories and some of the sites in the system to give them a little more “link juice.”

I started a new site in a very competitive niche about three months ago, and I have directed the links from more than half of my articles toward that site’s promotion.  From the first time I noticed it in the Alexa rankings (after I had joined this network) it has climbed over two million positions!  In fact, it gets more traffic than some of my sites that have been around for quite a while.  For example, I have done nothing to my oldest site (no pages added, no new SEO, only 9 articles in this system pointing at it), and it has jumped 120,000 positions.  As far as I can tell, that additional traffic can be attributed only to this network and my measly efforts in writing content for distribution that is related to this niche in the past seven weeks.

Okay, if you like those numbers, take a look at this.  I didn’t even think of tracking the results of this program until six days ago–yeah, I know, I’m a slouch).  In that one week (little less) the eight sites that I have directly promoted through the service have increased a cumulative total of over 5 million positions in Alexa.  I realize that Alexa is not the finest measure of progress, but I still think that’s a very strong indication of getting my money’s worth and then some.

I actually became so excited by the whole process that I have subsequently created four new blogs to join the over 10,000 websites that are eager publishers for the content that we writer-marketers provide.

I strongly suggest that you become a member of My Article Network.  Yes, you affiliate marketers out there, you can become an affiliate–after you join the article distribution service.

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