Feb 14 2010

Google Love – Five Top Tips To Make Google Love Your Site

Posted by iberbiz in Internet marketing

Making an attempt to fight Google or be cleverer somehow is pointless, harmful and the wrong attitude.

Learn to LOVE Google and work WITH IT instead – and it will send you streams upon streams of people. It’s as easy as pie if you follow these straightforward instructions.

1. Google Love …

Google and every one its programming is not some type of enemy – unless you are a piece of web scum, that is.

Google relies on the concept that it should help individuals FIND WHAT THEY ARE LOOKING FOR.

That is all.

Sit with the statement above. Meditate upon it if necessary. Use EFT.

However UNDERSTAND {that a} pointless web site that has no unique content can NEVER get ANYWHERE with Googly or any alternative outfit that is using their techniques and methods.

You’ll be able to get books and ebooks till your wallet bleeds on “a way to trick Google” this which – just forget it.

Unless you have SOME THING that SOME PEOPLE will HONESTLY WANT and treasure once they notice it, there’s no hope and there is no purpose in reading any further.

Additionally, trying to fight Google or be cleverer somehow is pointless, destructive and the incorrect attitude.

Learn to LOVE Google and work WITH IT.

If you’ve got the contents, and you follow the most simplest common spider robot courtesy protocols, then it will return and it will index you.

It will be that mystical bridge between YOUR (customers, folks, communities, friends) and your site.

That is what it will, that is what it’s, that is it’s nature and if you know that, then all is well.

You may get sensible results following the remainder of this.

2. Dressing For Google …

So currently, let’s have a DECENT web site with DECENT content.

A good website means:

– All the pages and directories have links that employment properly and allow Google to slide with immense ease from one place to the other, without ever hitting an annoying dead finish;

– All the pages are cleaned up thus that you’ve got absolutely the MINIMUM of html directions and nothing that doesn’t want to be there, such as vast and pointless java scripts or the really appalling “mso” instructions;

– All the pages have the right meta tags which ACCURATELY REFLECT what is on them, and together with title, content, description, keywords at the very minimum;

– All your pages have correct headings and descriptions and content WHICH MATCHES your meta tags to a T;

– All your images are title and alt tagged CORRECTLY and resident on your own site.

Tight content means:

– No matter you’ve got, it is USEFUL. If it’s UNIQUE, therefore abundant the higher, and that is not hard. All you would like to is to be yourself and use your own words, even if you’re affiliate – write your own reviews, place your own dog’s image on it, be unique, be YOURSELF.

– Whatever you have got, I am sure there is some folks who want to look at it, browse it, do something with it. There’s billions of people out there. Simply create certain YOU KNOW WHO YOUR PEOPLE ARE and write to THEM.

– Decent content conjointly means that that what you have got is presented thus that each Google and a personality’s being get it what that’s all about.

When your web site is up and running, take a look at, test and take a look at again. Try every single hyperlink on your own laptop, on somebody else’s and on all manner of different browsers.

Only when you’re happy that it all works because it should, we attend Step 3.

3. Let Google SEE You

You need at least 35 good links visiting your website for Google to require any notice of you and begin paying attention.

Please bear in mind that “one link” is simply that – http://www.snark.web is NOT the same as http://www.snark.net, that is not the same as http://snark.web, nor even remotely the same as any variation including http://snark.web/index.php

All, every and every ONE is viewed as a single separate link – when you wish 35 ALL GOING TO ONE SINGLE ADDRESS to try to to the magic.

Thus currently, to the “tight links” part.

A website that may not indexed much by Google or doesn’t turn up till page 1,993,990 on a Google search for its kind is WORTHLESS to you.

Realize HIGH RANKED directory listings for your site and list your web site THERE. This goes for any of the various variations on getting a link from another website, be it a guestbook signed or a writing placed. Do not waste some time with anything that itself does not turn up on Google’s own prime ten.

Currently, you have got a date with Google.

What we have a tendency to need to do next is to BUILD A RELATIONSHIP – prove our value and price over time, in different words.

That is the subsequent of our Google high tips – seniority and reliability.

4. Be THERE When Google Calls!

Build positive you’ve got got a good ISP with ninety nine% uptime or better – that’s in fact elementary.

Don’t ever take your site down for whatever reason and make any changes gradually.

Most significantly, get the simplest tracking software you’ll be able to afford and realize out who is already coming back, and what they are coming for.

That’s the key to future success – to find what you’re doing well and then expanding on it. For instance, if one person came from Google (or any alternative search engine) for the term “snark”, then build on that. Write a lot of articles regarding snarks, what to try to to with them and while not them, how to avoid them, collect snark pictures – in other words, become the first port of decision for any snark enquiry.

Build on your speciality some additional with a internet directory, guest articles, reviews and then we have a tendency to’re additional than 3/4 the manner to a true internet presence and Google responding to changes in your website near instantly, that is what we want.

5. Keep Improving ALL THE TIME.

The final success tip is to keep improving ALL THE TIME.

Pull up the html or php you wrote a year ago – I bet you’ll be able to do better now.

Review your meta tags and your site copy and improve on both.

Name your pages, pictures and directories better. Improve the content, structure, navigation of your site.

Keep at it with directory listings and submissions – directories come and go, you wish to be continuously there with the “state-of-the-art”.

Keep doing helpful link exchanges with matching high ranked sites too and keep adding VALUE and UNIQUE CONTENT to your clean and well presented pages.

That’s the foremost important thing of all – to stay at it with continuous improvement.

Follow these steps EXACTLY with a well named new site with tight content – and you WILL see immediate improvement in your Google rankings.

Smart Luck and Smart Spirits perpetually,

Silvia :-)

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Feb 14 2010

Google Is Taking Descriptions From Alexa

Posted by iberbiz in Internet marketing

If you are taking your prime key word search engine placement among Google and have a look at your web site’s description, you will notice something similar with different websites, the descriptions match those taken from Alexa.com!!!

Take a peek for yourself.

one – Look for your high key word in Google (sometimes the first key phrase inside your title tag).

2 – Now copy & paste this description in an exceedingly note pad or word doc.

three – Once you’ve got this, move to: www.alexa.com

four – Kind in your “url” in the address bar

five – Observe the description from Google and the description from Alexa, they should be an actual match.

NOTE: If you are doing not have a description in Alexa, Google will come up with its own version but in reality, wouldn’t you wish to be in control of your website’s description within the SERP’s?

Not having an outline in Alexa – May it directly have an effect on your Google search engine results?

ABSOLUTELY ! ! !

I’d recommend trying at your description in Alexa to make certain that it directly targets your top key phrase that you wish performing well inside Google.

Your Alexa description may very well determine better SERPS among Google! Google feeds results into Alexa which in turn updates info on web site ranking. They are partnered up, why would not they use each others results?!

Alexa’s Description is that the “text book” definition:

I don’t blame Google for desperate to use these descriptions. Most descriptions in Alexa are the “text book version” of your company’s description and are sometimes well written, and well thought out. This could offer Google a plus so that they will spend less time on delivering quality descriptions and additional time delivering better results within their searches.

I very like this idea as a result of if this were true across the board, Google would be giving the individual web site owner additional freedom to write a correct description for his or her SERPS without using it to spam or produce false information. Again, it would need to be approved by Alexa’s team anyways, they in all probability would not allow key word stuffing for their web site as it is.

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Feb 03 2010

Monitoring RSS Feeds

Posted by iberbiz in Blogging

Measuring and tracking RSS whereas a fairly simple concept, is extremely anything but. Unlike websites, RSS have the added caveat of potential syndication, creating accurate tracking a challenge to anyone however the extraordinarily tech savvy.

It’s not unrealistic for marketers to need to know how several subscribers they need, which things in their feeds attract the foremost interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who specialise in tracking the consumption of RSS feeds. Some solutions are rudimentary but possible sufficient for a tiny business testing the waters with RSS. Alternative RSS tracking solutions are more complicated and whereas they will return shut to being accurate, with syndication there’s no answer that tracks with one hundred% accuracy.

Techniques Used to trace RSS Consumption
Little businesses will read internet logs to produce information on how many times a selected file (RSS feed) is requested. The logs and info is rudimentary however can offer a basic sense of a feeds success. Several 3rd party tracking choices have additional tracking info available.

Hosting
The foremost common technique to trace the amount of feed accesses or people accessing a feed is to use a third party feed host. Corporations like FeedBurner essentially track feeds based on accesses. The draw back to employing a third party like Feedburner, is {that the} url may be a FeedBurner url and any PageRank or popularity related to the url can profit the feed host instead of the feed creator. Additionally, no distinction is created between distinctive views or syndicate feeds.

FeedBurner provides a free no frills service to host RSS feeds and they have been proactive in circumventing user concerns. Recently implementing a service that eases users issues concerning migrating from FeedBurner. There is a three step method for users interested in migrating from FeedBurner’s free service, implementing a permanent redirect, and url forwarding.

Details will be found at: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers, who were concerned regarding lock-in or wished to retain control of the domain and feed urls typically resist a hosting service. The new program FeedBurner Partner Professional is not free, but permits for users to point to their own domain, retaining complete control of their feeds while not sacrificing statistical tracking.

The draw back to employing a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or different free hosts.

Redirects
Corporations like SyndicateIQ have more complicated tracking solutions that generate unique urls for each subscriber. The tracking benefits to such a customized resolution is obvious. Individual user habits will be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The draw back of course is {that the} success of RSS is in an exceedingly large half because of the anonymity. Users do not want their personal habits tracked.

Considering the venture capital interest in these 3rd party hosting services. It is vital to notice that their value is in the information that they collect. As with any 3rd party service, it goes while not saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected info, and how that info may be used. It goes while not saying {that the} price in many of the free services currently obtainable lies in their mixture data.

Uniquely Named Transparent Pictures
Uniquely named transparent 1×1 graphics can be added to the description field of an RSS feed. Users can use commonplace web logs to determine the number of times the image is viewed and confirm the amount of times the feed was accessed.

Companies Specializing in Tracking and RSS Metrics

Pheedo – Pheedo creates tools that enable people, organizations and corporations to promote, analyze, and optimize their weblogs and content.
http://www.pheedo.com

SyndicateIQ – SyndicateIQ’s position in the content distribution chain provides purchasers a set of analytics.
http://www.syndicateiq.com/

FeedBurner – FeedBurner offers a full range of services to assist you build awareness, track circulation, and implement revenue-generating programs in your feed(s).
http://www.feedburner.com

Each individual using RSS needs to form a decision of the extent and importance of the analytics they require. Realizing that any system they use is not going to be perfect.

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